Introducing Our New Brand and What it Means For You

Over the past nine years, BCS has grown from a small specialist team into a global consultancy working across multiple markets and sectors. Along the way, our services, our scale, and our people have evolved, and it became clear our brand needed to evolve with them.

At our core, BCS has always been about people. As a consultancy, people sit at the heart of everything we do, but the brand we started with no longer reflected the energy, expertise and scale of the business we’ve become.

Growth and change inside BCS

The past few years have been fast-paced. In 2024 alone, our team grew from 80 to 150 people. We expanded to Berlin and Vienna and launched new service lines in Land Intelligence, Delivery Intelligence and Utilities. These weren’t random moves but came directly from client demand and our expertise.

We’re also leaning into the big industry challenges, from power bottlenecks to the skills gap. We’ve built teams to help clients secure energy connections, and we run inclusive hiring programmes through our apprentice and athlete initiatives. On top of that, we host socials, support charities, and run quarterly Breakfast Clubs to share knowledge and connect with people.

This is the BCS I found: full of energy, entrepreneurial spirit and genuine expertise. But it didn't necessarily come across in our old brand.

Why now?

Nine years in, we’ve simply outgrown the brand we started with. What once worked for a small, specialist team no longer reflects the scale, pace and expertise of BCS today.

The market is more competitive, our people and services more global, and clients expect clarity and confidence. This refresh is about showing the world the BCS that already exists: modern, dynamic, and human at its core, and giving us the platform to grow into the next decade.

What’s changing

• A new look: A fresh logo and colour palette that feel more like the industry we work in today. 
• Clear positioning: BCS, the global data centre consultancy – simple, direct, and confident. 
• Better communication: Messaging that’s clearer, more human, and more direct about how we help clients deliver on time and on budget. 
• A new website: Easy to navigate, simple to understand, and with more space for our people and culture, the part of BCS that clients always say makes the biggest difference. 

From our CEO

“The new brand represents who we are today and who we’re becoming. It captures the dynamism and energy we bring to every project and client and, most importantly, it’s a brand owned and lived by our people.”

– Jim Hart, CEO

What it means for you

This isn’t about looking different for the sake of it. It’s about making your experience with BCS easier, clearer and stronger. You’ll understand straight away what we do, how we work, and where we can support you. You’ll see the stability and consistency behind the brand. And you’ll feel the same energy and entrepreneurial spirit that people talk about when they meet us in person.

Looking ahead

It might feel like a big change, but the truth is we’ve been this brand all along.

I’m excited about what this new identity brings:

• Clarity for clients
• Visibility for our people
• A stronger platform for what’s next

Because while a brand is made of visuals, it’s people who bring it to life. And at BCS, our people will keep building value for our clients, our partners, our communities, and the modern world that depends on data.