Report
5 min read

AI - Peril or Promise? Summer Report 2024

Written by
James Hart
Published on
July 2, 2024

Overview blurb

AI is transforming industries and fuelling unprecedented demand for data centres. But with higher power densities, soaring water use, and sustainability pressures, the question is whether AI is a catalyst for progress or a strain on resources. This report explores both sides: the opportunities in AI-driven efficiency and growth, and the risks of energy, water, and skills bottlenecks that could reshape the sector.

5 main takeaways

  • AI demand explodes. 87% of respondents expect rising demand directly linked to AI in the next year; integrators and cloud providers report near-universal growth.
  • Power crunch. Almost half foresee significant consumption rises, with AI workloads projected to nearly double global data centre electricity demand by 2026.
  • Water in focus. 79% expect higher water usage over the next three years, with more than half anticipating a significant increase.
  • AI for efficiency. 90% believe AI will make data centre operations more efficient; 82% expect substantial cost savings from predictive analytics and smarter cooling.
  • Location shift ahead. 70% see demand moving toward peripheral sites with abundant renewable power and free cooling, as core hubs face planning and grid constraints.
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